Led team of 17 to scale India's largest wedding platform by 30K vendors, achieving 94% revenue growth in 6 months
Manual processes causing $500K monthly revenue loss and 40% vendor churn
Rapid user growth exposed critical inefficiencies in vendor management, creating quality issues and operational bottlenecks.
85% of team time spent on repetitive tasks
$200K monthly in operational overhead
User experience degradation
30% increase in customer complaints
High-value vendors leaving platform
40% vendor churn rate
Revenue Impact Analysis
Process bottlenecks costing $500K monthly
Manual verification was the biggest revenue drain
Led cross-functional team through systematic process redesign, managing stakeholder alignment and change adoption across 4 departments.
Implemented phased automation strategy with continuous stakeholder feedback and team training.
Designed Salesforce-based automated vendor verification reducing manual work by 70%.
Leadership: Collaborated with engineering team to integrate APIs and build workflow automation.
Result: Manual verification time reduced from 4 hours to 45 minutes per vendor
Created data-driven vendor quality scoring system using Excel analytics.
Leadership: Analyzed historical performance data to build predictive quality metrics.
Result: 85% reduction in duplicate listings, 45% improvement in vendor quality scores
Established weekly stakeholder reviews and process training programs.
Leadership: Managed change adoption across sales, operations, and engineering teams.
Result: 95% team adoption rate, zero process rollbacks
Created specialized teams for lead generation, vendor onboarding, and quality control.
Leadership: Coordinated 40-person team to streamline end-to-end onboarding processes.
Result: 3.7/5 stakeholder satisfaction score accross associate to C-suite.
2.5x ROI within 6 months ($1.2M investment generating $3M+ returns)
Achieved 2.5x ROI through systematic process improvements, enabling sustainable growth and market leadership.
Cross-functional alignment is critical for process transformation success
Data-driven approaches build stakeholder confidence in change initiatives
Phased implementation reduces risk while enabling continuous optimization
Team training and change management determine long-term adoption success